Once I stopped worrying about making Fantasy Goblin into a normal product, I started following the ideas I actually enjoyed.
I've always loved sword-and-shield fantasy — the enormous worlds, deep histories, strange characters, and bits of lore hiding around every corner. Stories like The Wheel of Time, The Realm of the Elderlings, and the Cosmere are a big part of why Fantasy Goblin turned into more than a collection of fantasy football tools.
Goblinville is where that stuff goes — characters, locations, fantasy resources, experiments, eventually games, and whatever else I end up making.
There really isn't much more of a plan than that.